Class Details

BUS 89
Advertising

Course Description

This course will explore advertising as human communication, examining its historical, economic, and social aspects. We will delve into why organizations use advertising and the crucial role of advertising agencies in the process. The course will cover creative strategy, focusing on developing messages through art and copy, and media strategy, addressing where and when to place these messages effectively. We will also explore the development of advertising budgets and the analysis and creation of successful advertising campaigns.

Class Details

Class Dates: This class runs from 2025-09-22 to 2025-12-12.
Footnote:
BUS-89-50Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning .

Class Materials

Lower prices may be available for textbooks or materials in certain courses, when purchased through the course site on Canvas. Your instructor will tell you if a lower price is available.

View textbook and/or other materials available at the Bookstore.

Course Details

Units

5 Units

Hours

• Weekly Lecture Hours: 5
• Weekly Lab Hours: 0

Program Status

Program Applicable

Credit

Credit - Degree Applicable

Grading Method

Letter Grading

Requisite and Advisory

Advisory

ESL D272. and ESL D273., or ESL D472. and ESL D473., or eligibility for ENGL C1000 or ENGL C1000H or ESL D005.