BUS 71
Digital Marketing Strategies
Course Description
Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.
Class Details
| CRN | Course | Section | Days | Times | Instructor | Loc |
|---|---|---|---|---|---|---|
| 28132 | BUS 71 | 62Z | ······· | TBA-TBA | John Francis | ONLINE |
Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2024-09-23 to 2024-12-13.
Footnote:
BUS-71-62Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning .
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Gen Ed
- General Education Class
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory
- EWRT 1A or EWRT 1AH or ESL 5.
- Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra
- BUS 10.
